‘Category of One’ Branding: A Clear Competitive Advantage?
| Autor: | Mihailovich, Philippe1 philippe@hauteluxe.net, Taylor, Caroline2 caroline@hauteluxe.net |
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| Zdroj: | IUP Journal of Brand Management. Dec2022, Vol. 19 Issue 4, p7-32. 26p. |
| Databáze: | Business Source Ultimate |
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