MOTIVATING MORALLY COURAGEOUS MARKETERS TO SUPPORT JUST BRANDS: USING THE INTEGRATIVE JUSTICE MODEL TO EVALUATE JUSTICE IN THE SUPPLY CHAIN.
| Autor: | Facca-Miess, Tina1 tfacca@jcu.edu, Santos, Nicholas J. C.2 |
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| Zdroj: | AMA Marketing & Public Policy Academic Conference Proceedings. 2021, Vol. 31, p380-383. 4p. |
| Databáze: | Business Source Ultimate |
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