ADDING GOOD OR REMOVING BAD: CONSUMER RESPONSE TO NUTRITION CLAIMS.

Autor: Ikonen, Iina1 imhi21@bath.ac.uk, Aydinli, Aylin2, Verlegh, Peeter W. J.2
Zdroj: AMA Marketing & Public Policy Academic Conference Proceedings. 2021, Vol. 31, p35-38. 4p.
Databáze: Business Source Ultimate