ADDING GOOD OR REMOVING BAD: CONSUMER RESPONSE TO NUTRITION CLAIMS.
Autor: | Ikonen, Iina1 imhi21@bath.ac.uk, Aydinli, Aylin2, Verlegh, Peeter W. J.2 |
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Zdroj: | AMA Marketing & Public Policy Academic Conference Proceedings. 2021, Vol. 31, p35-38. 4p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |