Role of Brand Awareness, Brand Image and Perceived Quality in Private Universities.
| Autor: | Shamsudin, Mohd Farid1 mfarid@unikl.edu.my, Ishak, Mohd Fikri2 fikriishak@uitm.edu.my, Yazid, Mohd Faizun Mohamad1 mfaizun@unikl.edu.my, Ahmad, Arman Hj.1 arman@unikl.edu.my |
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| Zdroj: | Global Business & Management Research. 2022 Special Issue, Vol. 14, p142-154. 13p. |
| Databáze: | Business Source Ultimate |
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