How are e-retailer brands related to the manufacturer brands they offer?

Autor: Huaman-Ramirez, Richard1 (AUTHOR) richard.huaman@em-strasbourg.eu, Toti, Jean-François2 (AUTHOR)
Zdroj: International Journal of Market Research. Jan2023, Vol. 65 Issue 1, p100-125. 26p. 1 Diagram, 9 Charts.
Databáze: Business Source Ultimate
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