A CONCEPTUAL MODEL FOR BUILDING THE RELATIONSHIP BETWEEN AUGMENTED REALITY, EXPERIENTIAL MARKETING & BRAND EQUITY.
| Autor: | Tomar, Anubhav Singh1 21021141026@sibmhyd.edu.in, De, Tanmoy2 tanmoy.de@sibmhyd.edu.in, Prasad, Kdv3 kdv.prasad@sibmhyd.edu.in, Soni, Hariprasad4 hr.soni@sibmhyd.edu.in |
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| Zdroj: | International Journal of Professional Business Review (JPBReview). 2022, Vol. 7 Issue 6, p1-22. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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