BRAND PERSONALITY, INTEREST, AND MAJOR SELECTION: A THEORETICAL FRAMEWORK.
Autor: | Kilic, Ceyhan1 kilic@tarleton.edu, Dursun-Kilic, Türkan2 |
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Zdroj: | Marketing Management Association Educators' Conference Proceedings. Fall2022, p34-34. 1p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |