WHO ARE YOU AND WHAT ARE YOU SELLING? CREATORBASED AND PRODUCT-BASED RACIAL CUES IN CROWDFUNDING.
| Autor: | Rhue, Lauren1 lrhue@umd.edu, Clark, Jessica1 jmclark@umd.edu |
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| Zdroj: | MIS Quarterly. Dec2022, Vol. 46 Issue 4, p2229-2259. 31p. 1 Color Photograph, 18 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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