Email Marketing as a Tool for Strategic Persuasion.
| Autor: | Thomas, Jacquelyn S.1 thomasj@smu.edu, Chaoqun Chen2 chaoqunchen@stripe.com, Iacobucci, Dawn3 dawn.iacobucci@vanderbilt.edu |
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| Zdroj: | Journal of Interactive Marketing. Aug2022, Vol. 57 Issue 3, p377-392. 16p. |
| Databáze: | Business Source Ultimate |
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