The experience of luxury craftsmanship – a strategic asset for luxury experience management.

Autor: Tarquini, Annalisa1 (AUTHOR) atarquini@monaco.edu, Mühlbacher, Hans1 (AUTHOR), Kreuzer, Maria2 (AUTHOR)
Zdroj: Journal of Marketing Management. Oct2022, Vol. 38 Issue 13/14, p1307-1338. 32p. 4 Diagrams, 3 Charts.
Databáze: Business Source Ultimate
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