Teaching the Alignment of Business Model Components: The Use of the Movie La La Land.

Autor: Krémer, Florence1 florence.kremer@ubordeaux.fr, Verstraete, Thierry2 thierry.verstraete@u-bordeaux.fr
Zdroj: Journal of Business Models. 2022, Vol. 10 Issue 2, p129-138. 10p.
Databáze: Business Source Ultimate