A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type.

Autor: Verma, Deepak1 (AUTHOR) fpm19015@iiml.ac.in, Prakash Dewani, Prem2 (AUTHOR) premd@iiml.ac.in, Behl, Abhishek3 (AUTHOR), Pereira, Vijay1,4 (AUTHOR) vijay.pereira@neoma-bs.fr, Dwivedi, Yogesh5,6 (AUTHOR) y.k.dwivedi@swansea.ac.uk, Del Giudice, Manilo7,8 (AUTHOR) m.delgiudice@unilink.it
Zdroj: Journal of Business Research. Jan2023, Vol. 154, pN.PAG-N.PAG. 1p.
Databáze: Business Source Ultimate
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