Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective.
| Autor: | Moorthy, Vasudevan1 vasudevan30@gmail.com, Kiran, Prabha2 prabhakiran10@gmail.com, Banerjee, Jayanta3 jayanta.february@gmail.com, S. V., Krishna Kishore3 kkshr6336@gmail.com |
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| Zdroj: | International Journal of Electronic Commerce Studies. 2022, Vol. 13 Issue 3, p99-118. 21p. |
| Databáze: | Business Source Ultimate |
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