Innovation Resistance Barriers to Online Purchase Intention: The Mediating Role of Perceived Price and Perceived Enjoyment.
| Autor: | YILDIZ, Selçuk Yasin1 selcukyasinyil@gmail.com, DEMİR, Didem2 didem.demir@toros.edu.tr |
|---|---|
| Zdroj: | Journal of Business Research-Turk / Isletme Arastirmalari Dergisi. 2022, Vol. 14 Issue 3, p1701-1710. 10p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|