INCREASE BRAND LOYALTY THROUGH BRAND BENEFITS ON DOMESTIC PRODUCTS IN INDONESIA.

Autor: Dirgantari, Puspo Dewi1 puspodewi@upi.edu, Yusary, Sarah1, Wibowo, Lili Adi1, Hidayat, Yusuf Murtadlo1, Soegoto, Eddy Soeryanto2, Mahphoth, Mohd Halim bin3, Martha, Jefry Aulia4
Zdroj: Journal of Eastern European & Central Asian Research. 2022, Vol. 9 Issue 5, p802-814. 13p.
Databáze: Business Source Ultimate