Understanding consumer preference between bundled and unbundled green offering.

Autor: R.V., ShabbirHusain1 (AUTHOR) shabbir.husain@gmail.com, Varshney, Sanjeev2 (AUTHOR), Venugopal, Pingali2 (AUTHOR), Thakur, Munish2 (AUTHOR)
Zdroj: Journal of Nonprofit & Public Sector Marketing. Nov/Dec2022, Vol. 34 Issue 5, p527-552. 26p. 1 Color Photograph, 1 Diagram, 4 Charts, 3 Graphs.
Databáze: Business Source Ultimate
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