Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context.
| Autor: | Ojiagu, Nkechi C.1 nc.ojiagu@unizik.edu.ng, Ojiaku, Obinna Christian2 oc.ojiaku@unizik.edu.ng, Nkamnebe, Anayo D.3 ad.nkamnebe@unizik.edu.ng |
|---|---|
| Zdroj: | International Journal of Business Science & Applied Management. 2022, Vol. 17 Issue 3, p13-30. 18p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|