Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor.

Autor: Jacob, Jorge1 (AUTHOR) j.jacob@ieseg.fr, Vieites, Yan2 (AUTHOR) yan.vieites@fgv.br, Goldszmidt, Rafael2 (AUTHOR) rafael.goldszmidt@fgv.br, Andrade, Eduardo B.3 (AUTHOR) eduardo.b.andrade@fgv.br
Zdroj: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1083-1100. 18p. 1 Diagram, 1 Chart, 4 Graphs.
Databáze: Business Source Ultimate
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