Overcoming Conflict Between Symmetric Occupations: How "Creatives" and "Suits" Use Gender Ordering in Advertising.

Autor: Koppman, Sharon1 (AUTHOR) skoppman@uci.edu, Bechky, Beth A.2 (AUTHOR) bbechky@ucdavis.edu, Cohen, Andrew C.3 (AUTHOR) andrewcohen.phd@gmail.com
Zdroj: Academy of Management Journal. Oct2022, Vol. 65 Issue 5, p1623-1651. 29p. 5 Charts.
Databáze: Business Source Ultimate
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