FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS FOR AQUA LIFE INDONESIA PRODUCTS: ANALYSIS OF ECOLABEL AWARENESS, GREEN MARKETING MIX, AND BRAND IMAGE.
| Autor: | Shafira, Nabilla1 nabillasshafira@apps.ipb.ac.id, Sarma, Ma'mun1, Johan, Irni Rahmayani2 |
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| Zdroj: | Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis. Jul2022, Vol. 19 Issue 2, p274-287. 14p. |
| Databáze: | Business Source Ultimate |
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