EFFECTS OF SUBJECTIVE NORM, ATTITUDE AND CONSUMER DESIRE TOWARD INTENTION TO PURCHASE INDONESIAN HERBAL.

Autor: Wiwoho, Gunarso1 gunarsowiwoho@gmail.com, Riptiono, Sulis1
Zdroj: Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis. Jul2022, Vol. 19 Issue 2, p265-273. 9p.
Databáze: Business Source Ultimate