Analyzing the Impact of the Leading Articles in the Journal of Advertising from Its First 50 Years: An Integrative Framework.

Autor: Royne Stafford, Marla1 (AUTHOR), Taylor, Charles R.2 (AUTHOR)
Zdroj: Journal of Advertising. Oct-Dec2022, Vol. 51 Issue 5, p624-642. 19p. 1 Diagram, 2 Charts.
Databáze: Business Source Ultimate
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