Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image.
| Autor: | Iversen, Nina M.1 m.iversen@bi.no, Hem, Leif E.2 ulf.h.olsson@bi.no, Olsson, Ulf H.3 leif.hem@nhh.no |
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| Zdroj: | Journal for East European Management Studies. 2022, Vol. 27 Issue 3, p487-518. 32p. |
| Databáze: | Business Source Ultimate |
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