Consumer Acceptance of Online Behavioural Advertising: Role of Persuasion Knowledge and Protection Motivation.
| Autor: | Jain, Shradha1 shradhaduggarjain@gmail.com, Purohit, H. C.1 hcpurohit24@gmail.com |
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| Zdroj: | International Management Review. Fall2022, Vol. 18 Issue 2, p48-54. 7p. |
| Databáze: | Business Source Ultimate |
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