Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel.
| Autor: | Parackal, Mathew1 mathew.parackal@otago.ac.nz, Mather, Damien1, Redman, Rory1 |
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| Zdroj: | Journal of Theoretical & Applied Electronic Commerce Research. Sep2022, Vol. 17 Issue 3, p1124-1142. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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