Essential item purchases during COVID-19: A cluster analysis of psychographic traits.

Autor: Ng, Pearlyn1 (AUTHOR), Quach, Xuan1 (AUTHOR), Fares, Omar H1 (AUTHOR), Mohan, Myuri1 (AUTHOR), Lee, Seung Hwan1 (AUTHOR) lee.mark@ryerson.ca
Zdroj: Journal of Global Scholars of Marketing Science. Sep2022, Vol. 32 Issue 4, p579-600. 22p.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje