Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities.

Autor: Haghpour, Babak1 (AUTHOR) babak.haghpour@usn.no, Sahabeh, Easa1 (AUTHOR) easa.sahabeh@usn.no, Halvari, Hallgeir2 (AUTHOR) hallgeir.halvari@usn.no
Zdroj: International Journal of Consumer Studies. Sep2022, Vol. 46 Issue 5, p1942-1959. 18p. 2 Diagrams, 2 Charts.
Databáze: Business Source Ultimate
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