How Consumers Process Unexpected Online Advertisements: The Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude.
| Autor: | CHERIF, EMNA1 emna.cherif@uca.fr, BACCINO, THIERRY2 tbaccino@gmail.com |
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| Zdroj: | Journal of Advertising Research. Sep2022, Vol. 62 Issue 3, p219-240. 22p. |
| Databáze: | Business Source Ultimate |
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