CUSTOMER PROFITABILITY ANALYSIS: MEASUREMENT, CONCENTRATION, AND RESEARCH DIRECTIONS.

Autor:	Mulhern, Francis J.
Zdroj:	Journal of Interactive Marketing. Winter99, Vol. 13 Issue 1, p25-40. 16p. 4 Charts, 5 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect