Determinants of consumption for regional sports network programming: an examination of inheritance effects, lead-in, lead-out, and game viewership.
| Autor: | Salaga, Steven1 salaga@uga.edu, Mondello, Michael2, Tainsky, Scott3 |
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| Zdroj: | Sport Management Review. Jun2022, Vol. 25 Issue 3, p501-521. 21p. |
| Databáze: | Business Source Ultimate |
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