Influence of Social Cues on Consumer Choices in Retailing: A Study on Food and Grocery Retail in Select Districts of India.
| Autor: | R., Sriram1 sriram.r@greatlakes.edu.in, Arulsamy, S.2 arulsamy.s@greatlakes.edu.in, Rajagopalan, Sriram3 drsriramvf@gmail.com |
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| Zdroj: | South Asian Journal of Management. Apr-Jun2022, Vol. 29 Issue 2, p113-137. 25p. |
| Databáze: | Business Source Ultimate |
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