Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance.

Autor: Abrantes, Bruno F.1 (AUTHOR) btfa@niels.brock.dk, Ostergaard, Klaus Grue1 (AUTHOR)
Zdroj: Journal of Marketing Analytics. Sep2022, Vol. 10 Issue 3, p187-206. 20p.
Databáze: Business Source Ultimate
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