Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness.

Autor:	Tian, Shiyun1 (AUTHOR), Tao, Weiting1 (AUTHOR), Hong, Cheng2 (AUTHOR), Tsai, Wan-Hsiu Sunny1 (AUTHOR)
Zdroj:	International Journal of Advertising. Sep2022, Vol. 41 Issue 6, p1017-1037. 21p.
Databáze:	Business Source Ultimate
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