Regulating Product Recall Compliance in the Digital Age: Evidence from the "Safe Cars Save Lives" Campaign.

Autor: Pagiavlas, Sotires1 (AUTHOR) spp5669@psu.edu, Kalaignanam, Kartik2 (AUTHOR) spp5669@psu.edu, Gill, Manpreet3 (AUTHOR) manpreet.gill@moore.sc.edu, Bliese, Paul D.4 (AUTHOR) paul.bliese@moore.sc.edu
Zdroj: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p135-152. 18p. 1 Diagram, 5 Charts, 3 Graphs.
Databáze: Business Source Ultimate
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