Impact of Celebrity Credibility in Social Advertising: A Systematic Review of Rahul Dravid's Anti-tobacco Campaign Endorsement.
| Autor: | Gopal, Bharathi S.1 bharathi.gopal@ibsindia.org, Elangovan, N.2 |
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| Zdroj: | Purusharta. Sep2021-Feb2022, Vol. 14 Issue 2, p134-149. 16p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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