The 'Beauty' of Ingredients: Influence of Ingredient Branding on Service Purchase Decision.
| Autor: | Panwar, Tapish1 tapish.panwar@gmail.com, Khan, Kalim2 kalim.k.khan@gmail.com |
|---|---|
| Zdroj: | South Asian Journal of Management. Jan-Mar2022, Vol. 29 Issue 1, p106-133. 28p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|