The Moderating Effect of Attitude toward Celebrities on the Relationship between Perceived Credibility and Brand Loyalty in Mobile Instagram Ads.
| Autor: | Askarifar, Kazem1 kaskarifar@shirazu.ac.ir, Nikbakht, Amin1, Mazarei, Sajad2 |
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| Zdroj: | International Journal of Interdisciplinary Organizational Studies. Jun2022, Vol. 17 Issue 1, p65-81. 17p. |
| Databáze: | Business Source Ultimate |
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