Effect of Constituent Elements of Brand Identity on Brand Image in Vietnamese Commercial Banks.
| Autor: | Trinh Le Tan1 tantl2@fe.edu.vn |
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| Zdroj: | International Journal of Business. 2022, Vol. 27 Issue 3, p1-21. 21p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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