The impacts of social media influencer's credibility attributes on gen Z purchase intention with brand image as mediation: Study on consumers of Korea cosmetic product.
| Autor: | Nugroho, Sanli Dirwi Putin1, Rahayu, Mintarti1, Hapsari, Raditha Dwi Vata1 |
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| Zdroj: | International Journal of Research in Business & Social Science. Jul2022, Vol. 11 Issue 5, p18-32. 15p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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