"Open to Give": Mindfulness Improves Evaluations of Charity Appeals That Are Incongruent with the Consumer's Political Ideology.

Autor: Errmann, Amy (AUTHOR), Seo, Yuri (AUTHOR), Septianto, Felix (AUTHOR)
Zdroj: Journal of the Association for Consumer Research. Jul2022, Vol. 7 Issue 3, p276-286. 11p.
Databáze: Business Source Ultimate
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