Analyzing prerelease consumer buzz and information cascades within the film industry: are there differences by gender and age groups?

Autor: Izquierdo-Sanchez, Sofia (AUTHOR) s.izquierdo-sanchez@hud.ac.uk, Shaw, Alan (AUTHOR)
Zdroj: Journal of Media Economics. Apr-Jun2022, Vol. 34 Issue 2, p91-116. 26p. 1 Diagram, 13 Charts, 5 Graphs.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje