NBA Fan Behavior: The Effects of Personality on NBA Fandom and Stickiness in Purchasing Related Products.
| Autor: | Yu-Tai Wu1, Yu-Feng Wu2, Chih-Fu Cheng3, Mei-Yen Chen4 |
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| Zdroj: | Sport Marketing Quarterly. 2022, Vol. 31 Issue 2, p157-167. 11p. |
| Databáze: | Business Source Ultimate |
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