LET'S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS' PERSONAL BRANDS.

Autor: Dingus, Rebecca1 (AUTHOR) rebecca.dingus@cmich.edu, Black, Hulda G.2 (AUTHOR), Dahlquist, Steven H.3 (AUTHOR)
Zdroj: Marketing Education Review. Summer2022, Vol. 32 Issue 2, p155-162. 8p. 3 Charts.
Databáze: Business Source Ultimate
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