Exploring the impact of rebranding on stakeholders: a case study of Hotel Management School NHL Stenden.

Autor: Spenkelink, Anna1, Westerlaken, Rodney1, Suleri, Javed1 javed.suleri@nhlstenden.com
Zdroj: Research in Hospitality Management. Jun2022, Vol. 12 Issue 1, p71-79. 9p.
Databáze: Business Source Ultimate