THE ROLE OF LOYALTY AND SATISFACTION IN FORMING WORD-OF-MOUTH INFLUENCE IN A B2B ENVIRONMENT: EVIDENCE FROM THE KNITTING INDUSTRY OF INDONESIA.

Autor: Saragih, Romat1 saragih@telkomuniversity.ac.id, Ran Liu2, Putri, Clarissa Aulia1, Fakhri, Mahendra1, Pradana, Mahir1
Zdroj: Journal of Eastern European & Central Asian Research. 2022, Vol. 9 Issue 3, p543-553. 11p.
Databáze: Business Source Ultimate