How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context.
| Autor: | Yee, Wong Foong1 (AUTHOR), Ng, Siew Imm1 (AUTHOR) imm_ns@upm.edu.my, Seng, Kaixin1 (AUTHOR), Lim, Xin-Jean1 (AUTHOR), Rathakrishnan, Thanuja1 (AUTHOR) |
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| Zdroj: | Journal of Marketing Analytics. Jun2022, Vol. 10 Issue 2, p114-130. 17p. |
| Databáze: | Business Source Ultimate |
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