Evaluating Marketing and Trendy Topics from Marketing Managers' Perspective: Do the Work of Marketing Academicians 'Make Sense' to Marketing Managers?
| Autor: | ÜSTÜNDAĞLI ERTEN, Elif1 elif.ustundagli@ege.edu.tr, ZALLUHOĞLU, A. Erhan2 erhan.zalluhoglu@ege.edu.tr, GÜNAY, G. Nazan3 nazan.gunay@ege.edu.tr |
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| Zdroj: | Ege Academic Review. nis2022, Vol. 22 Issue 2, p213-226. 14p. |
| Databáze: | Business Source Ultimate |
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