Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes.
| Autor: | Esmaeeli, Ali1 (AUTHOR) esmaeeli@uci.edu, Pechmann, Cornelia1 (AUTHOR), Prochaska, Judith J.1 (AUTHOR) |
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| Zdroj: | Journal of Interactive Marketing. May2022, Vol. 57 Issue 2, p198-211. 14p. |
| Databáze: | Business Source Ultimate |
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