Peer-Pricing: Ein integrativer Pricing-Ansatz in B-to-B-Märkten.
| Autor: | Roll, Oliver1 oliver.roll@roll-pastuch.de, Zenker, Paul2 paul.zenker@roll-pastuch.de |
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| Zdroj: | Marketing Review St. Gallen. 2022, Issue 3, p52-58. 7p. |
| Databáze: | Business Source Ultimate |
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