Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19.

Autor: La Ferle, Carrie1 (AUTHOR), Muralidharan, Sidharth1 (AUTHOR), Roth-Cohen, Osnat2 (AUTHOR)
Zdroj: Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p95-106. 12p. 2 Color Photographs, 3 Graphs.
Databáze: Business Source Ultimate
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